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Cultivated MCM materials make an impression on virtual career fair prospects.

Like many events in the age of COVID-19, Ferris State University’s (FSU) Fall 2020 Career and Internship Fair was held virtually. As a participant, MCM wanted to create a professional and memorable presence and presentation materials which effectively translated its brand. As their long-time marketing partner, MCM turned to LKF Marketing for assistance.

Within a quick turnaround, LKF created a banner and poster for the virtual booth as well as a company profile reflecting MCM as an organization and its benefits for and expectations of new team members. We also created different Zoom backgrounds to incorporate the company’s proven process infographic.

MCM views its personnel as its greatest asset, so it was important to create a strong impression on students who participated in the three-day event. With the pieces provided by LKF, MCM was able to develop a pipeline of prospective hires and elevate its brand in the process.

The materials can be reused and adjusted for virtual and in-person displays as needed, creating ongoing brand recognition and marketing flexibility.

Services Provided

Account service, content strategy, experience design, graphic design, strategic planning

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