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LKF created a campaign promoting parks to residents and visitors.

When the City of Portage approached LKF for help promoting its parks and recreation resources, we set the project in motion with client input, strategy, content, concepts, and final artwork for a new campaign.

The recurring theme of "Your Backyard is Bigger Than You Think" is used to promote the use and ownership of parks within Portage. Paired with various images and descriptions of Portage parks and resources, the campaign appeals to a variety of activities and lifestyles.

So far ads for the campaign have been placed in the Discover Kalamazoo guide, Southwest Michigan Living, and Michigan Trails Magazine. Based on positive feedback, they will continue to be used as new advertising opportunities arise and can be easily modified to refer to specific parks and seasons. The campaign also works holistically with other City of Portage marketing materials.

Services Provided

Account service, copywriting, graphic design, media buying

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City of Portage Work

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  • City of Portage Millennium Park poster
  • City of Portage Parks print ads
  • City of Portage Parks pull-up banners
  • City Portage senior travel Guide1400x1000
  • City Portage senior banners1400x1000
  • City Portage senior print Ads1400x1000
  • City Portage senior expo Display1400x1000

Print Work

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  • 633 Group business cards
  • CATA print ads
  • Catalyst sell sheet 1400x1000
  • City of Portage Parks print ads
  • Envirologic Technologies infographic
  • FBN Collateral
  • Fibers of Kalamazoo brochure
  • Glen Dimplex Thermal Solutions capabilities brochure
  • 1400x1000 Hastings Linemen Ads 1 wide
  • JM Wilson Tabletop Banner
  • Kalamazoo River Watershed Counsel infographic
  • Kalamazoo Symphony Orchestra youth booklet
  • MCM capabilities brochure
  • MDARD Agriculture Industry Report English and Chinese
  • MDARD Michigan Wines poster
  • Michigan craft beverage rack cards1400x1000
  • Michigan craft beverage letterhead 1400x1000
  • Michigan craft beverage minibanner 1400x1000jpg
  • Miller-Davis Company print ads
  • The Montessori School brochure
  • Mulder's Landscape Supplies print ad
  • Premier Radiology folder
  • Treystar The Foundry info cards
  • Trust Shield Insurance Group employee directory
  • Urban Alliance Brochure
  • Wenke Greenhouses spring brochure
  • Wightman Corporate Brochure