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We crafted a 3-month, multi-channel campaign for KMI covering the Kalamazoo area

While construction and commercial service work has been KMI's traditional bread and butter, it was interested in dipping its toes in the residential market.

To jumpstart this expansion, the LKF team crafted and executed an intensive three-month campaign designed to saturate certain zip codes in the Kalamazoo area. We deployed a multi-channel strategy, featuring dynamic online ads, eye-catching direct mail and print ads, a Spotify ad, and a captivating TV commercial.

This comprehensive, high-energy campaign ensured KMI's brand was everywhere, driving visibility and engagement among an extremely competitive market and setting the stage for growth in the residential sector.

Services Provided

Account service, creative concept, copywriting, graphic design, media buying, vendor management, project management

KMI Work

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  • KMI Web Portfolio Images video spotify
  • KMI Web Portfolio Images trucks
  • KMI Web Portfolio Images clothes
  • KMI Web Portfolio Images Brochure
  • KMI Web Portfolio Images postcard

Experience Work

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  • 633 Group staff gallery
  • Campus Map Template
  • City Portage senior banners1400x1000
  • Connect Battle Creek Experience Nurses Video
  • Envirologic Technologies sign
  • FBN Tech Sheet
  • Fibers of Kalamazoo vehicle graphics
  • HECO Recruitment Video
  • HECO Tradeshow Graphics
  • HECO van graphics
  • Kso experience PR ad1400x1000
  • Keystone south entry3 1400x1000
  • KMI Web Portfolio Images trucks
  • MCM Career Fair iPhone
  • MCM Promotional Materials
  • MDARD Inspection Videos
  • MDARD International Marketing Program trade show banners
  • Miller Davis Company anthem video
  • Parchment School District video
  • Premier Vein Center commercial
  • Treystar The Foundry groundbreaking
  • Urban Exterior Signs
  • Urban Alliance Pull-Up Banners
  • Urban Alliance Wall Graphics
  • Welsh pull-up banner
  • Wenke Greenhouses trade show materials
  • wightman Utility Video