LKF organized a groundbreaking for The Foundry to launch the project publicly.
After working behind the scenes for months on yet-to-be-announced planning and branding for The Foundry, LKF Marketing was thrilled to coordinate a groundbreaking event for Treystar, its partners, and a large list of invitees to publicly share details about the project.
LKF worked to confirm speakers, including U.S. Rep. Fred Upton and State Sen. Margaret O'Brien, provided talking points for speakers, contacted media representatives to ensure press coverage, created and facilitated the installation of signage for the event, and coordinated with CSM Group, the construction firm in charge of the project, to prepare the site for visitors.
With our help, an estimated 150 people attended the groundbreaking ceremony for The Foundry on July 21, 2016. A number of community partners and governmental leaders helped mark the occasion which included the unveiling of The Foundry's logo and site plans and the announcement that CSM Group will be the project's anchor tenant.
Account service, copywriting, event planning, experience design, graphic design, photography, public relations, vendor management