Putting in the Miles
LKF Marketing has served as CATA's agency of record since 1994. Also known as the Captial Area Transit Authority, this organization is one of LKF's longest clients.
Over the years we've collaborated on a number of large-scale, and highly detailed projects from redesigning bus schedules and compiling annual reports to creating ad campaigns and updating transit maps.
With more than 20 years of history working together, LKF knows the ins and outs of CATA's routes and our workload extremely well. We work to ensure that CATA's materials are consistently branded, thoroughly proofed, and meticulously printed and installed.
CATA facilitated more than 10 million rides in its 2018 fiscal year. We work hard to make sure each rider has the information they need to safely and efficiently utilize CATA's services in the greater Lansing area.
Lolo Robinson, Director of Marketing and Customer Experience, talks about CATA's history with LKF and why she enjoys partnering with us.
Account service, copywriting, experience design, graphic design, media buying, programming, vendor management