Menu Search

CATA needed our help promoting its open positions for bus operators.

In 2022, CATA turned to LKF for help with a campaign to increase driver recruitment. CATA participated in two major job fairs in the greater Lansing area that LKF helped to promote its presence and incentives to potential candidates.

The concept spun into a variety of print mediums including posters, flyers, postcards, sandwich board signs, and transit cards. Wanting to target multiple communities, LKF spun the ad in both English and Spanish so that a wider pool of candidates could be offered opportunities.

The design uses an actual CATA bus driver with a personal quote to elicit a more personal feeling and highlighted the benefits of being a bus operator for CATA and a participating member of the local community.

Services Provided

Account service, copywriting, graphic design, media buying

Contact LKF

CATA Work

View All
  • Flyer Ad Template
  • CATA bus schedule
  • Campus Map Template

Print Work

View All
  • 633 Group business cards
  • Flyer Ad Template
  • Catalyst sell sheet 1400x1000
  • City of Portage Parks print ads
  • Envirologic Technologies infographic
  • FBN Collateral
  • Fibers of Kalamazoo brochure
  • Glen Dimplex Thermal Solutions capabilities brochure
  • 1400x1000 Hastings Linemen Ads 1 wide
  • JM Wilson Tabletop Banner
  • Kalamazoo River Watershed Counsel infographic
  • Kalamazoo Symphony Orchestra youth booklet
  • MCM capabilities brochure
  • MDARD Agriculture Industry Report English and Chinese
  • MDARD Michigan Wines poster
  • Michigan craft beverage rack cards1400x1000
  • Michigan craft beverage letterhead 1400x1000
  • Michigan craft beverage minibanner 1400x1000jpg
  • Miller-Davis Company print ads
  • The Montessori School brochure
  • Mulder's Landscape Supplies print ad
  • Path of grace stationary business card 1400x1000
  • Premier Radiology folder
  • Treystar The Foundry info cards
  • Trust Shield Insurance Group employee directory
  • Urban Alliance Brochure
  • Wenke Greenhouses spring brochure
  • Wightman Corporate Brochure