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Nothing lasts forever; Fibers tapped LKF when for a new look.

Fibers of Kalamazoo (Fibers) started as a paper converting business in 1981. Since then their offerings have evolved to include janitorial and packaging supplies. Accordingly, Fibers opted to update their logo to reflect the current state of the business.

The new logo needed to be iconic yet general since representing the wealth of Fiber's offerings - from safety gloves to rock salt - could not be easily conveyed in a single design. The finalized design is a stylized "F" with bold font treatment emphasizing the "Fibers" portion of the name. "of Kalamazoo" is still included, but not highlighted as heavily since the business' reach has increased significantly since its inception.

LKF also worked with Fibers to define their corporate colors.

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