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Rooted in Family Business, Marketing for the Future

Fibers of Kalamazoo (Fibers) approached LKF Marketing for help in 2016. After nearly 40 years in business, Fibers' offerings had evolved from a paper converting business to a one-stop shop for janitorial and packaging supplies.

Hesitant to change its name, LKF worked with the team at Fibers to develop a new logo, website, collateral materials, brochure, and other marketing pieces to present a modern look while retaining the business' existing brand equity and name recognition.

We really dug in and got to know Fibers, its staff, and what makes them the best supplier to work with during a full-day photography session in their warehouse and on-site interviews with each staff member. Through these interactions, we saw how the Fibers' team goes above and beyond every day to meet the needs of others. We strive to capture their service-based approach in each of our collaborations with Fibers.

Services Provided

Account service, competitive analysis, copywriting, experience design, graphic design, hosting, media buying, online ads planning and monitoring, photography, programming, search engine optimization, strategic planning, usability and accessibility analysis, vendor management, website architecture planning, website maintenance and reporting

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