The capabilities brochure is a useful, eye-catching tool.
Created to summarize MCM's capabilities for new construction, renovation and addition projects, and preventative maintenance, the capabilities brochure is a great marketing and sales piece. More than just text and sales talk, the brochure incorporates MCM's brand identity in the form of concise text, story-setting imagery, and strong calls to action.
Much like the website, the brochure is easily referenced by MCM team members when working with prospective and current clients.
Also used as a leave-behind piece for the sales team, the brochure was designed to portray the MCM message and brand in a team member's absences. The style and message of the brochure are an extension of MCM's website and additional marketing materials.
Account service, copywriting, graphic design, vendor management