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Crucial research demands effective branding

Formed in 1945 and headquartered in Kalamazoo, the W.E. Upjohn Institute for Employment Research (the Institute) is a nonprofit, nonpartisan research organization. In 2020, LKF Marketing was hired to assist the Institute with a variety of marketing projects.

Research provided by the Institute is used by policymakers, advocates, and practitioners to provide support for communities facing employment disparities throughout southwest Michigan. Keeping this in mind, LKF works with the Institute on a variety of projects to spotlight its important work and results.

Since partnering with LKF in early 2020, major projects for the Institute include the Plan 4 Housing website which was launched in December 2020. LKF is also creating a marketing and website project for the organization’s involvement in the Battle Creek Workforce Development Group.

Services Provided

Account service, content strategy, copywriting, experience design, graphic design, programming, public relations, search engine optimization, strategic planning, usability and accessibility analysis, website architecture planning

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