A new company requires a brand with room to grow.
Creating a logo is one of the first steps in establishing a new company’s identity. AC Insights entrusted that important task to LKF Marketing. Our mission was to create a logo and brand promoting the utilization of cultural understanding to further agricultural processes and production.
To make this connection, LKF selected bright blue, bright green, and brown as the primary colors. Data points within the tree design parallel AC Insights’ objective of combining agricultural knowledge and collective perspectives to inform social change.
To create brand continuity, we also provided a style guide directing AC Insights on how to effectively present its logo. The logo has been featured on LinkedIn headers, letterhead, and other collateral materials to form a cohesive brand identity.
Account service, experience design, graphic design