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LKF Marketing helped 633 Group create a logo to represent its new identity.

Having worked with members of the 633 Group team in a previous organization, LKF Marketing was excited to continue the partnership and help launch and design a new brand.

LKF created a meaningful and fresh logo to represent the property management and development firm. The use of bright green and gray speak to the company's new form as well as its long-standing roots in the Portage/Kalamazoo area. The circular shape and eclipse represent the full-circle service 633 Group offers to its clients and partners.

Collectively, the logo and other marketing pieces were awarded a Silver Davey Award in 2018.

Services Provided

Account service, competitive analysis, graphic design, vendor management

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633 Group Work

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  • 633 Group business cards
  • 633 Group core values
  • 633 Group logo
  • 633 Group entryway logo
  • 633 Group Staff Gallery
  • 633 Group truck graphics
  • 633 Group website
  • 633 Group Whisper Rock sign
  • 633 Group print ad
  • 633 Group anthem video

Identity Work

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  • 633 Group partial logo
  • City of Kalamazoo River's Edge logo
  • Elkhart Plastics logo
  • Envirologic Technologies logo
  • Fibers of Kalamazoo logo
  • Kehoe Martial Arts logo
  • KzooConnect logo
  • MCM logo
  • Miller-Davis Company logo
  • The Montessori School logo
  • Parchment School District logo
  • Premier Radiology logo
  • Treystar The Foundry logo
  • Trust Shield Insurance Group logo
  • United Kennel Club (UKC) logo