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A tranquil logo can inspire hope.

It is not uncommon for an organization to mature in its identity over time. In 2017, Wings of Hope Hospice found itself in such a situation and reached out to LKF Marketing for support. Understanding that brand identity was the first step, LKF got to work on new logos for Wings of Hope Hospice.

As an organization that provides its patients with compassionate care and helps them discover peace in life’s later stages, Wings of Hope Hospice wanted a logo that inspired both hope and tranquility. To convey this, a butterfly was incorporated into the logo’s design. Additional logos were developed for Wings of Hope Hospice’s tertiary programs.

After the logo’s completion, LKF got to work on a robust style guide that served as a key tool in updating Wings of Hope Hospice’s other identity materials.

Services Provided

Account service, experience design, graphic design

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