Michigan Craft Beverage Council needed a logo that set it apart as a resource.
Along with their updated website, Michigan Craft Beverage Council also needed a new logo that could set their organization apart as the primary resource for Michigan’s craft beverage scene.
To relate to MCBC’s audience and general functions as an organization, LKF based the new logo on a barrel design. Additionally, a brown, red, and white color palette was selected to match brand standards as well as provide a rustic feel for the brand.
The final logo can be seen on Michigan Craft Beverage Council’s website, as well as a variety of collateral materials.
Account service, competitive analysis, graphic design, vendor management