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Michigan Craft Beverage Council needed a logo that set it apart as a resource.

Along with their updated website, Michigan Craft Beverage Council also needed a new logo that could set their organization apart as the primary resource for Michigan’s craft beverage scene.

To relate to MCBC’s audience and general functions as an organization, LKF based the new logo on a barrel design. Additionally, a brown, red, and white color palette was selected to match brand standards as well as provide a rustic feel for the brand.

The final logo can be seen on Michigan Craft Beverage Council’s website, as well as a variety of collateral materials.

Services Provided

Account service, competitive analysis, graphic design, vendor management

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Michigan Craft Beverage Council Work

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  • Michigan craft beverage macbook 1400x1000
  • Michigan craft beverage rack cards1400x1000
  • Michigan craft beverage minibanner 1400x1000jpg
  • Michigan craft beverage letterhead 1400x1000
  • Michigan craft beverage logo 1400x1400
  • MDARD Michigan Wines Wine & Cider Festival materials
  • MDARD Michigan Wines Wine & Cider Festival Materials
  • MDARD Michigan Wines vintage brochure

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