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When reinventing its brand, Trust Shield turned to LKF for a new logo.

Formerly known as Ayres-Rice Insurance Group, Trust Shield Insurance Group (Trust Shield) approached LKF for help in establishing its then-unnamed new brand identity. After guiding Trust Shield through a thorough and careful naming process, LKF was tasked with creating the visual representation of the brand - its logo.

Just like the name, the logo incorporates a sense of security and protection to emulate Trust Shield's mission to provide peace of mind to its clients in all situations and a safety net should the need ever arise.

The colors and imagery are strong, yet inviting in order to dovetail with the customer-focused, servant-attitude upheld by the agency's entire team.

Services Provided

Account service, competitive analysis, copywriting, graphic design

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