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LKF worked with Premier Radiology to unify and update its identity.

When Premier Radiology became an LKF client, they had little or no consistent corporate identity across their various service lines: radiology, vascular, and breast imaging. Following a discovery session to get to the heart of their brand, LKF designed a corporate image for the brand to promote the level of healthcare quality represented in the brand. This extends to the credentialing of the physicians, the cutting edge technology they use, and the services they provide.

Represented on all corporate collateral material, print ads, radio and television commercials, outdoors, and the website, the logo is displayed consistently to reinforce the brand and leverage exposure from one media venue to another.

Services Provided

Account service, copywriting, graphic design

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Premier Radiology Work

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  • Premier Radiology folder
  • Premier Radiology folder
  • Premier Medical Care logo
  • Premier Radiology website

Identity Work

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  • 633 Group partial logo
  • City of Kalamazoo River's Edge logo
  • Elkhart Plastics logo
  • Envirologic Technologies logo
  • Fibers of Kalamazoo logo
  • Kehoe Martial Arts logo
  • KzooConnect logo
  • MCM logo
  • Miller-Davis Company logo
  • The Montessori School logo
  • Parchment School District logo
  • Premier Radiology logo
  • Treystar The Foundry logo
  • Trust Shield Insurance Group logo
  • United Kennel Club (UKC) logo