LKF worked with Premier Radiology to unify and update its identity.
When Premier Radiology became an LKF client, they had little or no consistent corporate identity across their various service lines: radiology, vascular, and breast imaging. Following a discovery session to get to the heart of their brand, LKF designed a corporate image for the brand to promote the level of healthcare quality represented in the brand. This extends to the credentialing of the physicians, the cutting edge technology they use, and the services they provide.
Represented on all corporate collateral material, print ads, radio and television commercials, outdoors, and the website, the logo is displayed consistently to reinforce the brand and leverage exposure from one media venue to another.
Account service, copywriting, graphic design