Menu Search

LKF rebranded the district's official seal for use on letterhead to logo wear.

As we worked to brand Parchment as a destination district with a quality education in Kalamazoo county, it was clear that the district logo needed an update. The old logo featured dated fonts with an image of a person reading. We felt the logo could be mistaken for a library logo easily.

The challenge was to come up with a logo that focused on quality of education but remaining true to Parchment's personality. The resulting graphical logo features a modernized version of the three pillars of education graphic, with a graduation cap on top of the pillars. This symbolizes Parchment's mission to help students succeed by educating them for their brightest future. The district's maroon color was used to tie in with other branding efforts and a style guide was established to manage the brand going forward.

Services Provided

Account service, competitive analysis, graphic design

Contact LKF

Parchment School District Work

View All
  • Parchment School District logo
  • Parchment School District mascot logo
  • Parchment School District video

Identity Work

View All
  • 633 Group partial logo
  • AC Insights Identity Gallery closeups
  • City of Kalamazoo River's Edge logo
  • Connect Battle Creek logo
  • Envirologic Technologies logo
  • Fibers of Kalamazoo logo
  • Gull Lake Dam Association Logo
  • Haymarket Plaza Logo
  • kresa-career-connect-detail-1080x1080
  • Kehoe Martial Arts logo
  • Kessenichs logo 1080x1080
  • KzooConnect logo
  • MCM logo
  • Michigan craft beverage barrel 1080x1080
  • Miller-Davis Company logo
  • The Montessori School logo
  • Parchment School District logo
  • Premier Radiology logo
  • Treystar The Foundry logo
  • Trust Shield Insurance Group logo
  • Welsh wire logo identity 1080x1080
  • Allegan WOHH identity 1080x1080