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The city challenged LKF to create an identity for a new neighborhood.

The City of Kalamazoo's Economic Development Corporation worked for years to set apart a section of the city that would be labeled as an extension of downtown. This area was planned to be a vibrant, mixed-use area with many repurposed brownfield properties.

LKF was charged with branding the neighborhood. With all the current and potential activities and organizations located in the area, the team decided on the name "River's Edge."

LKF developed a logo with various icons to represent the array of offerings encompassed in the area and the tagline: "Close to Everything. Far from Ordinary."

Services Provided

Account service, copywriting, graphic design

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City of Kalamazoo Work

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  • City of Kalamazoo River's Edge Logo
  • City of Kalamazoo Protect Your Water website

Identity Work

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  • 633 Group partial logo
  • City of Kalamazoo River's Edge logo
  • Elkhart Plastics logo
  • Envirologic Technologies logo
  • Fibers of Kalamazoo logo
  • Kehoe Martial Arts logo
  • KzooConnect logo
  • MCM logo
  • Miller-Davis Company logo
  • The Montessori School logo
  • Parchment School District logo
  • Premier Radiology logo
  • Treystar The Foundry logo
  • Trust Shield Insurance Group logo
  • United Kennel Club (UKC) logo