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Discovering Hope in a Brand Refresh

Based in Allegan, Mich., Wings of Hope Hospice provides end-of-life and palliative care and support for patients and families within Allegan and Van Buren counties and the surrounding communities through hospice and chronic illness care, grief support, community education, and care at its facility and in clients’ homes.

As many maturing organizations do, Wings of Hope Hospice recognized that its identity materials required an update. LKF Marketing was hired in 2017 to provide this brand refresh. The first matter of business was updating the organization’s corporate logo and associated program logos.

In addition to these changes, LKF also created a style guide, collateral materials, invitations and announcements for its annual fundraiser, digital ads, and website enhancements.

Services Provided

Account service, competitive analysis, content strategy, copywriting, experience design, graphic design, hosting, media buying, online ads planning and monitoring, programming, search engine optimization, strategic planning, usability and accessibility analysis, website architecture planning, website maintenance and reporting

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