Inspiring Branding for Inspiring Educational Excellence
The Kalamazoo Regional Educational Service Agency (KRESA) is a group of educators, administrators, workforce developers, and community initiative directors that work together to provide a continuum of educational services and support to students, families, school districts, and communities.
One of the areas of services that KRESA offers to students is Career and Talent Development (CTD). The majority of CTD programs will take place at the KRESA Career Connect Campus, which needed our help with branding.
The goal of the branding was to tell the story that KRESA offers a wide variety of career and talent development resources for all people, can help prepare anyone for the work world, and will create impactful connections between students and the communities that will employ them.
Account service, copywriting, experience design, graphic design, vendor management