They Built It, We Helped with Marketing
LKF was asked to submit a proposal for Miller-Davis Company (Miller-Davis) in 2006. The company was facing increased competition. Miller-Davis executives selected LKF as their new marketing partner in order to stand out from the crowd.
At LKF’s request, a survey was conducted of customers and non-customers alike. From this, it was apparent that Miller-Davis needed to stimulate awareness and update people’s perception of the company.
We quickly began with refreshing the logo and updating materials. Since then, the relationship has grown and Miller-Davis has enjoyed the success of their campaign, including an unveiling event for the employees, billboards, print ads, presentation tools and training, radio spots, hardhat stickers, note cards, direct mail pieces, various press releases, e-newsletters, podcasts, and more.
Account service, competitive analysis, content strategy, copywriting, event planning, experience design, graphic design, media buying, online ads planning and monitoring, photography, programming, public relations, research, strategic planning, vendor management, videography