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For the Love of Dogs

A Kalamazoo, Mich.-based company founded in 1898, the United Kennel Club (UKC) is the largest all-breed performance-dog registry in the world, registering dogs from all 50 states and 25 foreign countries. Celebrating the unique Total Dog philosophy, UKC events highlight the instincts and heritage of dogs that look and perform equally well, as more than 60 percent of its annually licensed events are tests of hunting ability, training, and instinct. UKC prides itself on its family-oriented, friendly, educational events, welcoming both purebred dogs and dogs of unknown ancestry.

In 2015, UKC hired LKF to guide them through a complete redesign of the functionality of its website. The old site housed thousands of disjointed pages, none of which were mobile-friendly. Launched in March of 2017, the site has been successful in helping communicate UKC’s brand to current and potential customers. It is much easier to administrate this huge site through their custom tools and the internal systems that LKF helped UKC create.

Services Provided

Account service, competitive analysis, copywriting, experience design, graphic design, hosting, programming, public relations, search engine optimization, strategic planning, usability and accessibility analysis, vendor management, website architecture planning, website maintenance and reporting

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