Supporting a Craft Beverage Culture
In 2019, LKF Marketing was approached by the Michigan Department of Agriculture and Rural Development (MDARD) to develop and launch the Michigan Craft Beverage Council’s new brand. Having acted as MDARD’s agency of record for nearly two decades at that point, LKF understood what was needed to establish a cohesive marketing strategy that would accomplish the client’s goals.
Since the Michigan Craft Beverage Council interacts with audiences throughout Michigan and beyond, LKF’s work began with designing a recognizable logo and accompanying tagline. Eventually, a website, letterhead and envelope, pull-up banner, and rack cards were developed. Each of these pieces share an organic motif that relies on a brown, red, and white color palette to emulate the colors of the earth and the end products made by the craft beverage industry.
LKF continues to assist the Michigan Craft Beverage Council with expanding its brand identity as needs arise.
Account service, copywriting, experience design, graphic design, vendor management, competitive analysis, hosting, programming, project management, search engine optimization, strategic planning, usability and accessibility analysis, website architecture planning