Old Partner, New Client
Crux Move Consulting (Crux) is a professional organizational development firm that trains effective leaders, teams, and organizations via experiential learning. The consultants at Crux are degreed professionals with licensing and certifications, including serving as authorized partners of The Five Behaviors of a Cohesive Team™ and the suite of Everything DiSC® tools.
During fall of 2020, Crux’s website crashed. Although not their agency of record at the time, they called upon LKF Marketing for urgent assistance. LKF was able to temporarily restore the website, but it was clear that a major overhaul was necessary as the site had become outdated and unsecure.
LKF was familiar with Crux’s identity after assisting with its branding in the late 1990s. This familiarity combined with an abbreviated discovery process allowed for the creation of a web presence that aided Crux in training its clients to become more efficient and profitable. In addition, LKF also provided Crux with updated infographics.
Account service, competitive analysis, content strategy, copywriting, experience design, graphic design, hosting, programming, search engine optimization, usability and accessibility analysis, website architecture planning, website maintenance and reporting.