Made, Grown, and Marketed in Michigan
LKF Marketing has served as the agency of record for the Michigan Department of Agriculture and Rural Development (MDARD) since 2000. We've worked with a number of divisions and programs over the years on a variety of projects.
From branding projects for the craft beverage industry to promotional materials educating the public about bovine TB, we've worked extensively to help MDARD promote Michigan's resources and unique offerings while educating audiences around the state, throughout the country, and all over the world about the economic impact Michigan food and agriculture provides.
LKF developed several brochures that highlight key information regarding Michigan’s agriculture industry. The audiences for these deliverables include domestic and international stakeholders as well as everyday consumers. Each of these projects has been well received and continue to be updated as statistics change.
Account service, competitive analysis, content strategy, copywriting, experience design, graphic design, hosting, media buying, online ads planning and monitoring, photography, programming, public relations, search engine optimization, strategic planning, usability and accessibility analysis, vendor management, videography, website architecture planning, website maintenance and reporting