LKF Broadened JM Wilson’s Potential Client Base with a New Banner and Print Ads
In addition to JM Wilson’s updated website, LKF designed print pieces to assist in sharing the company’s services and bring attention to its 100th anniversary. Specifically, a banner and print ads were developed in order to expand the reach of the company and reach out to potential clients from different regions.
Keeping in accordance with the client’s established branding, both the print ads and banner utilized primary colors of black, blue, white, and gray. Each piece also drew attention to the longevity of the company by acknowledging either JM Wilson’s 100 years of service or birth year.
In terms of how these pieces are being used, the print ads were placed in both state association and regional magazines, while the banner is used at the different conventions that the JM Wilson team attends. By placing these elements in a variety of publications and events, the company expanded its base for potential clients.
Account service, copywriting, graphic design, media buying, vendor management