Mailers delivered when pandemic challenges called for additional support.
Because of the nature of Urban Alliance’s offerings, 2020 was particularly challenging for many of those supported by the organization. As the pandemic created and exacerbated hardships such as homelessness, sobriety, poverty, employment, childcare, and education, Urban Alliance shifted its resources to help combat challenges faced within the community.
As a result, Urban Alliance’s end-of-year campaign took on even greater significance than ever before.
With in-person fundraisers out of the question, LKF Marketing designed a mailer encouraging donors to contribute to the nonprofit’s mission of ensuring all people have access to a safe and thriving community from the safety of their homes. The mailer included Urban Alliance’s branding as well as photographs taken at different events and gatherings.
It also reinforced the importance of unity by featuring the #BetterTogether hashtag in its design. Recipients of this piece were able to donate via check or credit card.
Delivered in November 2020 to nearly 1,200 Urban Alliance contacts.
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