In 2022, LKF brought Wightman brand awareness throughout the Midwest.
Wightman wanted to bring better brand awareness to its target markets in Royal Oak, Kalamazoo, and northern Indiana. The primary reason for the campaign was to increase name recognition, educate prospects on Wightman's services, and improve recruitment efforts.
The campaign came together through the overarching message which was this: Communities that partner with Wightman thrive.
Account service, strategic planning, graphic design, competitive analysis, experience design, content creation, photography