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In 2022, LKF brought Wightman brand awareness throughout the Midwest.

Wightman wanted to bring better brand awareness to its target markets in Royal Oak, Kalamazoo, and northern Indiana. The primary reason for the campaign was to increase name recognition, educate prospects on Wightman's services, and improve recruitment efforts.

The campaign came together through the overarching message which was this: Communities that partner with Wightman thrive.

Services Provided

Account service, strategic planning, graphic design, competitive analysis, experience design, content creation, photography

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Wightman Work

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  • Wightman website 1
  • Wightman Corporate Brochure
  • wightman Utility Video
  • Wightman awareness campaign FB

Print Work

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  • 633 Group business cards
  • Flyer Ad Template
  • Catalyst sell sheet 1400x1000
  • City of Portage Parks print ads
  • Envirologic Technologies infographic
  • FBN Collateral
  • Fibers of Kalamazoo brochure
  • 1400x1000 Hastings Linemen Ads 1 wide
  • JM Wilson Tabletop Banner
  • Kalamazoo River Watershed Counsel infographic
  • Kalamazoo Symphony Orchestra youth booklet
  • MCM capabilities brochure
  • MDARD Agriculture Industry Report English and Chinese
  • MDARD Michigan Wines poster
  • Michigan craft beverage rack cards1400x1000
  • Michigan craft beverage letterhead 1400x1000
  • Michigan craft beverage minibanner 1400x1000jpg
  • Miller-Davis Company print ads
  • The Montessori School brochure
  • Mulder's Landscape Supplies print ad
  • Path of grace stationary business card 1400x1000
  • Premier Radiology folder
  • Treystar The Foundry info cards
  • Trust Shield Insurance Group employee directory
  • Urban Alliance Brochure
  • Wenke Greenhouses spring brochure
  • Wightman awareness campaign FB