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We produced a brochure to promote Michigan's agriculture story in two languages.

The growth of Michigan's agriculture industry is partially based on expanding international trade; LKF and MDARD worked together to produce a brochure to tell the Michigan agriculture story to stakeholders internationally and domestically.

This overarching piece displays information about Michigan agriculture, focusing on the top commodities (20-30), food processing, rural development, economic impact, and key industry priorities.

The goal was to create a piece that is a high-end representation of Michigan agriculture. The report is used by the Department Director and MDARD staff in meetings and events to show the scale of Michigan's agriculture industry.

The piece was adjusted slightly and translated to Chinese for Governor Snyder's trade mission to China in the fall of 2012. The piece was very well received by the Chinese audiences during the trade meetings and has been updated with new figures.

Services Provided

Account service, copywriting, graphic design, translation, vendor management

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Michigan Department of Agriculture & Rural Development Work

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  • MDARD Michigan Wines Wine & Cider Festival materials
  • MDARD Michigan Wines Wine & Cider Festival Materials
  • MDARD Michigan Wines poster
  • MDARD Michigan Wines vintage brochure
  • MDARD Agriculture Industry brochure
  • MDARD Agriculture Industry Report English and Chinese
  • MDARD Facts & Figures brochure
  • MDARD International Marketing Program trade show banners
  • MDARD MIAgExport mini banner
  • MDARD MiAGExport website

Print Work

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  • 633 Group business cards
  • CATA print ads
  • City of Portage Parks print ads
  • Elkhart Plastics print ads
  • Envirologic Technologies infographic
  • Fibers of Kalamazoo brochure
  • Glen Dimplex Thermal Solutions capabilities brochure
  • Hastings print ads
  • Kalamazoo River Watershed Counsel infographic
  • Kalamazoo Symphony Orchestra youth booklet
  • MCM capabilities brochure
  • MDARD Agriculture Industry Report English and Chinese
  • MDARD Michigan Wines poster
  • Miller-Davis Company print ads
  • The Montessori School brochure
  • Mulder's Landscape Supplies print ad
  • Premier Radiology folder
  • Treystar The Foundry info cards
  • Trust Shield Insurance Group employee directory
  • Wenke Greenhouses spring brochure