Summarized services in a branded deliverable.
The Michigan Craft Beverage Council (MCBC) required a physical deliverable that could be easily distributed to its various audiences. LKF fulfilled this need by creating a rack card that effectively translates the impact craft beverages have on Michigan, as well as how MCBC supports this industry.
In terms of design, MCBC’s rack card is double-sided with a simple. graphical approach that used brand colors. The front page of the card provided statistics that indicate how vital craft beverages are to Michigan’s communities. The backside of this card discussed how MCBC connects growers, researchers, makers, and consumers to support a thriving industry.
This piece made use of the logo that LKF developed for MCBC and follows the same branding as the organization’s pull-up banner and letterhead.
Account service, copywriting, graphic design, project management, vendor management