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Summarized services in a branded deliverable.

The Michigan Craft Beverage Council (MCBC) required a physical deliverable that could be easily distributed to its various audiences. LKF fulfilled this need by creating a rack card that effectively translates the impact craft beverages have on Michigan, as well as how MCBC supports this industry.

In terms of design, MCBC’s rack card is double-sided with a simple. graphical approach that used brand colors. The front page of the card provided statistics that indicate how vital craft beverages are to Michigan’s communities. The backside of this card discussed how MCBC connects growers, researchers, makers, and consumers to support a thriving industry.

This piece made use of the logo that LKF developed for MCBC and follows the same branding as the organization’s pull-up banner and letterhead.

Services Provided

Account service, copywriting, graphic design, project management, vendor management

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Michigan Craft Beverage Council Work

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  • Michigan craft beverage macbook1400x1000
  • Michigan craft beverage rackcards1400x1000
  • Michigan craft beverage minibanner 1400x1000jpg
  • Michigan craft beverage letterhead1400x1000
  • Michigan craft beverage logo1400x1400
  • MDARD Michigan Wines Wine & Cider Festival materials
  • MDARD Michigan Wines Wine & Cider Festival Materials
  • MDARD Michigan Wines vintage brochure

Print Work

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  • CATA print ads
  • City of Portage Parks print ads
  • Envirologic Technologies infographic
  • Fibers of Kalamazoo brochure
  • Glen Dimplex Thermal Solutions capabilities brochure
  • Hastings print ads
  • JM Wilson Tabletop Banner
  • Kalamazoo River Watershed Counsel infographic
  • Kalamazoo Symphony Orchestra youth booklet
  • Livingston County Veterans Services letterhead
  • MCM capabilities brochure
  • MDARD Agriculture Industry Report English and Chinese
  • MDARD Michigan Wines poster
  • Michigan craft beverage rackcards1400x1000
  • Michigan craft beverage letterhead1400x1000
  • Michigan craft beverage minibanner 1400x1000jpg
  • Miller-Davis Company print ads
  • The Montessori School brochure
  • Mulder's Landscape Supplies print ad
  • Premier Radiology folder
  • Treystar The Foundry info cards
  • Trust Shield Insurance Group employee directory
  • Wenke Greenhouses spring brochure
  • Wightman Corporate Brochure