Local ads gain brand awareness and building recognition for Miller-Davis.
When LKF began working with Miller-Davis Company we began to understand just how many buildings were constructed by the 100+ year old company. Surely, it is not top of mind to many people living and working in Southwest Michigan just how much of the area was built by this reputable company. In addition, Miller-Davis was seen as outdated by many.
LKF chose to use print media ads as part of the marketing strategy to rectify these problems. Following updated identity, the ads began. Featuring the latest and/or most recognizable buildings in Kalamazoo, the ads showcased the capabilities and client list of the company with the headline, "We Built That."
Account service, competitive analysis, copywriting, graphic design, media buying