LKF designed an industry connections and information pull-up banner.
Part of the Michigan Craft Beverage Council’s (MCBC) goal is to be recognized as a resource for craft beverages in the state of Michigan. In order to accomplish this, LKF developed a fun pull-up banner for MCBC to use at industry events.
This banner followed a wood barrel theme that added a rustic feel to the piece and tied to design elements on MCBC’s website. The tagline of “Crafted with Michigan Flavor,” as well as MCBC’s logo, were utilized to attract users’ attention. This piece is primarily used to draw audiences at tradeshows and other industry events.
The stylization choices used in this pull-up banner can also be seen in the design of MCBC’s rack card and letterhead.
Account service, copywriting, experience design, graphic design, project management, vendor management