Spreading brand identity via stylish print materials.
To help increase recognition of Michigan Craft Beverage Council’s (MCBC) brand, LKF designed official letterhead and envelopes for the organization. The design of these pieces was simple but used MCBC’s brand elements.
MCBC’s logo was placed at the top of the letterhead’s design, while the organization’s contact information populated the bottom of the page. Additionally, MCBC’s tagline “Crafted with Michigan flavor,” was used for this piece. The envelope also made use of MCBC’s logo and contact information.
LKF also assisted MCBC with creating a pull-up banner and rack card in an effort to expand its organizational identity.
Account service, copywriting, experience design, graphic design, project management, vendor management