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Innovative Replacement Manufacturing

Founded in 1986, FBN specializes in manufacturing aftermarket replacement parts for bottling and capping lines. LKF Marketing was hired in 2019 as FBN’s agency of record to create a cohesive identity and comprehensive marketing strategy for the Plainwell-based organization.

Known as a reliable supplier of innovative replacement parts that are regularly chosen over the options provided by the original equipment manufacturers, FBN required a marketing firm that could solidify brand elements and create messaging for a variety of audiences.

To date, LKF has partnered with FBN to provide email design and strategy, design and content creation of parts-specific marketing materials, and the creation and production of a virtual sales presentation, line card/capabilities brochure design, custom t-shirts, notebooks, and stickers. The goal of each piece is to position FBN as a world-class manufacturer and increase brand recognition and sales.

Services Provided

Account service, competitive analysis, content strategy, copywriting, experience design, strategic planning, vendor management

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