Sharing the Gifts of Montessori Education
The Montessori School (TMS) offers a high-quality, comprehensive education to children ages 3 to 12. The idea of a Montessori-based education is not new, but may not be familiar to all audiences. Originally opened in 1972, the school's enrollment had not been at capacity for a few years. TMS decided to be proactive and enlist the help of LKF as its agency of record in 2014.
LKF’s first task was to create an informative, friendly, and intuitive website. Working on a very tight deadline, we utilized content provided by TMS with updates for search engine optimization to build the site. Incorporating photography of the children and programs was an important aspect to showcase the activities as well as the personal and loving environment at TMS.
LKF has also worked with TMS to create other marketing pieces to support the efforts of increasing enrollment. Those pieces include inquiry packets, apparel, direct mail pieces, HR fliers, an enewsletter template, collateral materials, event fliers, social media, online ads, and more.
Ann Pilzner, Head of School, talks about the experience of working with LKF Marketing.
Account service, competitive analysis, content strategy, copywriting, experience design, graphic design, hosting, media buying, online ads planning and monitoring, programming, public relations, search engine optimization, strategic planning, usability and accessibility analysis, vendor management, website architecture planning, website maintenance and reporting