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TMS enlisted LKF to create and place billboards in the greater Kalamazoo region.

In order to bolster enrollment, The Montessori School (TMS) relied upon LKF Marketing to design and place digital outdoor billboards for the school. LKF strategically chose locations near the two campuses and had the boards running before primary enrollment periods.

The billboard content promoted the school's educational offerings for children ages 3-12 and directed viewers to the newly redesigned website for more information.

Due to their digital format, the billboards afforded the school the flexibility to change or update the design by revising an art file instead of completely scraping and reprinting a conventional billboard. As such, some boards included open house dates when appropriate.

Services Provided

Account service, competitive analysis, copywriting, graphic design, media buying, vendor management

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The Montessori School Work

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  • The Montessori School logo
  • The Montessori School direct mailer
  • The Montessori School brochure
  • The Montessori School outdoor ads
  • The Montessori School website

Print Work

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  • 633 Group business cards
  • CATA print ads
  • City of Portage Parks print ads
  • Elkhart Plastics print ads
  • Envirologic Technologies infographic
  • Fibers of Kalamazoo brochure
  • Glen Dimplex Thermal Solutions capabilities brochure
  • Hastings print ads
  • Kalamazoo River Watershed Counsel infographic
  • Kalamazoo Symphony Orchestra youth booklet
  • MCM capabilities brochure
  • MDARD Agriculture Industry Report English and Chinese
  • MDARD Michigan Wines poster
  • Miller-Davis Company print ads
  • The Montessori School brochure
  • Mulder's Landscape Supplies print ad
  • Premier Radiology folder
  • Treystar The Foundry info cards
  • Trust Shield Insurance Group employee directory
  • Wenke Greenhouses spring brochure