TMS enlisted LKF to create and place billboards in greater Kalamazoo.
In order to bolster enrollment, The Montessori School (TMS) relied upon LKF Marketing to design and place digital outdoor billboards for the school. LKF strategically chose locations near the two campuses and had the boards running before primary enrollment periods.
The billboard content promoted the school's educational offerings for children ages 3-12 and directed viewers to the newly redesigned website for more information.
Due to their digital format, the billboards afforded the school the flexibility to change or update the design by revising an art file instead of completely scraping and reprinting a conventional billboard. As such, some boards included open house dates when appropriate.
Services Provided
Account service, competitive analysis, copywriting, graphic design, media buying, vendor management
