Compact take-home tools provide opportunities for reference and sharing.
Created as a take-home tool for Michigan Secure Election Experience event attendees, the pocket guides contain a synopsis of key election information to reinforce event topics and messaging. Available in two formats, the booklet and brochure versions of the pocket guides are ideal for use as handouts or as a substitute for posters when space and setup time are limited.
The booklet provides the step posters and FAQ content in a visually engaging and on-the-go format, capturing the look and feel of the posters while guiding readers through Michigan’s secure election process. It allows the Bureau of Elections to expand educational outreach to new environments without compromising the integrity of the message.
Serving as a condensed version, the brochure format provides a clear visual representation of the experience. It is easy to display, pass out during events, and take home to share with friends. This branded resource is also a great follow-along tool to use during an election experience or open house event.
Services Provided
Account service, content strategy, copywriting, event planning, experience design, graphic design, photography, public relations, usability and accessibility analysis, vendor management, videography
