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LKF created piece to educate consumers about specialty crops grown in Michigan.

LKF worked with the Michigan Department of Agriculture and Rural Development (MDARD) to create an engaging and fun, yet informative, piece to educate consumers about the wide variety and economic impact of specialty crops grown in Michigan.

Agriculture in Michigan is $90+ billion industry. MDARD is responsible for continuing to build and strengthen Michigan's food and agriculture industry and views consumer education as one way to do this.

LKF designed each crop page in the brochure to feature colorful, crisp imagery of the crop, along with a brief description of the crop's impact on Michigan's economy.

The piece has been a successful educational piece for MDARD, and continues to be updated as statistics change.

Services Provided

Account service, copywriting, graphic design, vendor management

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Michigan Department of Agriculture & Rural Development Work

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  • MDARD Agriculture Industry brochure
  • MDARD Agriculture Industry Report English and Chinese
  • MDARD Facts & Figures brochure

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