Vintage Michigan materials highlight Michigan Wines and viticulture.
Vintage Michigan was a loyalty/membership program for Michigan wine lovers. It offered members discounts at many Michigan wineries, retailers, and events; an annual Magazine; a complimentary gift; bi-monthly enewsletters; and much more.
Only $25 for a lifetime membership, the program easily sold itself; we just needed to promote it!
LKF designed the logo for the Vintage Michigan club, along with a promotional brochure describing membership benefits, point-of sale-flyers and posters, and the actual loyalty card itself. Much like the Enjoy poster, the materials were originally designed to reflect a classy and elegant look. Materials were later updated to reflect Michigan wine's enjoyable and accessible nature to all age-appropriate audiences.
These materials were revised as needed to include new information and images.
Housed under MDARD's Michigan Grape and Wine Industry Council (MGWIC), the Vintage Michigan program ended when the MGWIC was disbanded in 2021. The council was replaced by the Michigan Craft Beverage Council, which LKF now works with to promote Michigan-made beer, wine, cider, and spirits.
Account service, copywriting, graphic design, vendor management